Twist wrap is the classic and elegant solution for confectionery piece wrap, and nobody does twist wrap like Multifilm does. Traditionally, bite-sized chocolate was foil-wrapped in different eye-catching colors. During the 1950’s, Cadbury and Nestle took this to a new level in the UK when they added a cellophane twist wrap to the foil, with an inner foil strip and a clear cellophane outer wrap. Nestlé’s Quality Street and Cadbury Roses became household names. The easy-open packaging together with a wide variety of presentations made these products a worldwide success.
The only drawback with this concept was the high cost of packaging. Foil is expensive and cellophane is now almost a cost-prohibitive packaging material. To reduce cost, the market searched for new materials and concepts. In the late 1980’s, Storck in Germany introduced Werther’s Original wrapped in a stripe metallized Cast Polypropylene film. This structure accomplished the same look as the foil/cellophane wrap, but at a fraction of the cost.
Stripe metallizing has come a long way since it was first introduced. There are three ways to do this and all of them have one thing in common; the same quantity of aluminum is used that would be used on a full-cover metallizing job. The end result from all of these three methods is the same—a film with straight metal lines suitable for printing, offering the candy industry an attractive packaging at an affordable price. At Multifilm, we have the equipment do all three versions.
Multifilm is the definitive source in North America for twist wrap. With a fully integrated plant and decades of experience, we are the industry experts in twist wrap and offer a wide array of products to fit your machines and products. All of our twist films are extruded in our plant, and are completely free from phthalates, bisphenol-A, dioxins, PVC, and other additives that are increasingly becoming banned by governments and retailers alike. We utilize our in-house metallizer to create stripe metallization, which is a cost-effective and visually stimulating alternative to the traditional paper or foil insert. Our twist wrap products are also suitable for hard and chewy candies, and are optimal replacements for wax and cellophane.